Privacy Policy

Last Updated: 25 October 2026

Welcome to Comfy Fit Wear. We value your trust and are committed to respecting and protecting your privacy.

This Privacy Policy explains how Comfy Fit Wear ("we", "us", or "our") collects, uses, stores, and protects your personal information when you visit our website, browse our collections, purchase products, or interact with our services.

By accessing or using our website, you acknowledge the data handling practices described in this Privacy Policy.

1. Information We Collect

To provide a smooth, secure, and convenient online shopping experience, we may collect certain information when you visit our website or place an order.

Personal Information

When you make a purchase, create an account, or contact us, we may collect:

  • Full name

  • Email address

  • Shipping and billing information

  • Order details and purchase history

  • Customer account details

  • Information submitted through customer support enquiries

  • Any additional information voluntarily provided by you

Payment Information

When you place an order, your payment information is handled according to your selected payment method.

Payments may be processed by authorised third-party payment providers, subject to their security procedures and privacy policies.

Automatically Collected Information

When you browse our website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Pages visited and browsing behaviour

  • Website interaction data

  • Cookies and similar tracking technologies

  • Referral sources

This information helps us maintain website functionality, understand customer preferences, and improve our services.

2. How We Use Your Information

We use collected information for purposes related to operating and improving our online store.

These purposes may include:

  • Order Processing: Confirming, processing, and managing customer purchases.

  • Order Fulfilment: Preparing orders and arranging delivery through our shipping partners.

  • Customer Support: Responding to enquiries, concerns, complaints, and product-related questions.

  • Website Improvement: Improving website performance, navigation, and shopping functionality.

  • Personalised Shopping Experience: Understanding customer preferences and displaying relevant products.

  • Marketing Communications: Sharing new arrivals, special offers, discounts, and promotional updates where permitted.

  • Security: Identifying suspicious activity, preventing fraud, and protecting customer information.

  • Legal Compliance: Meeting applicable legal, regulatory, and business obligations.

We aim to collect and use only the information reasonably necessary for these purposes.

3. Cookies and Tracking Technologies

Comfy Fit Wear may use cookies and similar technologies to enhance your browsing and shopping experience.

Cookies are small data files stored on your device when you visit a website.

We may use the following types of cookies:

Essential Cookies

These cookies support important website functions, including shopping carts, checkout processes, and account-related features.

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website, identify technical issues, and improve overall performance.

Functional Cookies

These cookies may remember preferences and settings to provide a more convenient shopping experience.

Marketing Cookies

Where enabled, these cookies may help us measure advertising performance and display relevant promotional content.

You can manage or disable cookies through your browser settings. Where required by applicable law, we will obtain consent before placing non-essential cookies.

Please note that disabling certain cookies may affect website functionality.

4. Sharing Your Personal Information

We respect the privacy of our customers and do not sell personal information for money.

However, we may share limited information with trusted service providers when necessary to operate our business.

These may include:

  • eCommerce Service Providers: To operate and maintain our online shopping platform.

  • Payment Processing Providers: To facilitate secure payment transactions.

  • Shipping and Delivery Partners: To process and deliver customer orders.

  • Website Hosting and Technical Providers: To maintain website security and functionality.

  • Analytics Providers: To understand website performance and customer interactions.

  • Marketing Service Providers: To manage promotional communications where permitted.

  • Legal Authorities: When required by applicable laws or valid legal requests.

We aim to share only the information reasonably necessary for the relevant service.

Certain advertising or analytics disclosures may qualify as data sharing under applicable privacy laws. Where required, we will provide appropriate notices and privacy choices.

5. Data Security

Protecting your personal information is important to us.

We take reasonable technical and organisational measures intended to protect customer information against unauthorised access, misuse, disclosure, alteration, or loss.

These measures may include:

  • Secure website connections

  • Access restrictions for sensitive information

  • Security safeguards provided by our technology partners

  • Monitoring and prevention of suspicious activities

  • Appropriate handling of customer and order records

Although we work to maintain a secure shopping environment, no online system or electronic storage method can guarantee absolute security.

We encourage customers to use secure devices and protect their account credentials.

6. Order Processing and Delivery Information

When you purchase products from Comfy Fit Wear, we collect and process the information necessary to complete your order.

This information may be used to:

  • Confirm your purchase

  • Prepare and process your order

  • Coordinate shipping and delivery

  • Provide order status updates

  • Handle delivery-related enquiries

  • Resolve order issues and customer concerns

Relevant delivery information may be shared with authorised courier and fulfilment partners.

As a store offering ladies' innerwear, bras, panties, camisoles, and comfortwear, we understand the importance of customer discretion.

We aim to handle purchase information carefully and do not publicly disclose individual customer order details without an appropriate lawful reason.

7. Email Marketing and Promotional Communications

We may offer customers the opportunity to receive marketing communications about our products and promotions.

These communications may include:

  • New product launches

  • Latest collections

  • Special discounts and seasonal sales

  • Exclusive shopping offers

  • Product availability updates

  • Store announcements

Marketing communications will be sent in accordance with applicable consent and privacy requirements.

Customers can unsubscribe from promotional emails at any time using the unsubscribe option provided in the message.

Unsubscribing from marketing communications will not affect essential order confirmations, delivery notifications, or service-related communications.

8. Third-Party Services and External Links

Our website may include links to third-party websites, payment platforms, social media services, or other external resources.

These services operate independently and may have their own privacy policies and terms of use.

Comfy Fit Wear is not responsible for the privacy practices, security measures, or content of independently operated third-party websites.

We recommend reviewing the privacy policies of external services before providing personal information.

9. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy.

Information may be retained to:

  • Complete customer orders

  • Maintain purchase and transaction records

  • Provide customer support

  • Handle complaints, disputes, and requests

  • Prevent fraudulent activities

  • Meet applicable legal, accounting, and tax obligations

Retention periods may vary depending on the nature of the information and applicable legal requirements.

When information is no longer required, we aim to delete, anonymise, or securely dispose of it, subject to legal and operational obligations.

10. Your Privacy Rights

We respect your rights regarding your personal information.

Depending on applicable privacy and data protection laws, you may have the right to:

  • Request access to personal information held about you.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of personal information where legally applicable.

  • Withdraw consent for certain data processing activities.

  • Object to or restrict certain processing activities.

  • Opt out of promotional and marketing communications.

To exercise an applicable privacy right, please submit a request through our website's contact page.

We may request reasonable verification before processing certain requests to protect customer information.

Some requests may be subject to applicable legal exceptions or recordkeeping requirements.

11. Children's Privacy

Comfy Fit Wear primarily offers women's innerwear, bras, panties, camisoles, and related comfortwear products.

Our online services are not specifically directed towards children under the age of 18.

We do not knowingly collect personal information from children in violation of applicable laws.

If we become aware that personal information has been collected from a child without the necessary authorisation, we will take appropriate steps to review and address the situation.

12. International Data Processing

Our website may use third-party platforms and service providers that process or store information outside Pakistan.

Depending on the services involved, customer information may be transferred to or processed in other countries.

Where international transfers occur, we aim to implement appropriate safeguards and comply with applicable data protection requirements.

The relevant service providers may also maintain their own privacy and security practices.

13. Customer Accounts

If customer account functionality is available on our website, account information may be used to provide convenient access to order history and account-related features.

Customers are responsible for maintaining the confidentiality of their login credentials.

We recommend using strong passwords and avoiding unauthorised sharing of account access.

If you believe your account has been accessed without permission, please contact our support team through our website.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, business operations, website functionality, or applicable legal requirements.

Any updates will be published on this page with a revised "Last Updated" date.

We encourage customers to review this page occasionally to stay informed about our privacy practices.

Where required by applicable law, we will provide additional notice or request consent for material changes.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please contact us through our official website.

Comfy Fit Wear

Website: https://comfyfitwear.com/

Contact Page: https://comfyfitwear.com/pages/contact

We aim to respond to privacy-related enquiries and assist customers with their concerns in a timely and professional manner.

Thank You for Choosing Comfy Fit Wear

Your trust and privacy matter to us. We are committed to providing a comfortable, reliable, and privacy-conscious online shopping experience while handling your personal information responsibly.